Targeting a different market than it has gone after in the West, Microsoft announced a partnership with India’s Reliance Communications on Monday to provide Internet Protocol Television service to households in India. The companies are going after the fast-growing mass market in India, which is growing by about 25 percent per year.
Reliance Communications will pay Microsoft about US$500 million in license fees to use its software for Internet Protocol Television, or IPTV, service, which delivers high-quality video over phone lines to home television sets.
Reliance Communications plans to launch the service in March next year.
